1. Go behind the scenes.Your customers love seeing the inner
workings of your business. Make yourself more approachable by sharing
pictures or videos of how you do what you do. Give them a tour of your
office or a sneak peek at some new products coming down the pipeline.
2. Photos are good. Videos are better.Google+
is an incredible platform for photo sharing and viewing. But photos
are, well, still. Spice up your posts with quick videos you’ve recorded
on the spot, YouTube highlight reels, or favorite memes from around the
web.
3. Short and sweet.Don’t detract from the images
with lots of text. Often, a short caption will do. If there’s more
background information needed, link to it using a shortened URL.
4. Try a Hangout on Air.The
promo in your followers’ streams is eye-catching and is guaranteed to
bring attention to your page and your content. Plus, host a live event
while recording a video to edit and share later.
5. Record right on Plus.Clicking
the video button in the sharebox gives you the option to record a video
there and then. Use your laptop to put a name, a face, and a voice
behind your post. There’s no prep work needed. In fact, we like when
videos are informal, fun, and scrappy. Not everything has to be
polished. In fact, there’s nothing more relatable than a business owner
who talks to customers like friends.
6. Try an album.Upload
multiple photos at a time to encourage users to engage more deeply.
Include a call to action by asking them to +1 their favorites.
7. Invest in assets.Sometimes
you have weekly announcements or posts that aren’t natural fits for
photos or videos. However, plain text is not the answer. Play around
with logos, assets, infographics, and other ways to add some color and
zest to even routine posts. This can be resource intensive, but
investing in assets to add to your posts is a critical way to brand your
page, your content, and your Google+ identity.
8. Use Creative Kit.Google+
has a set of amazing photo editing tools built right in. Open your
photo and select “Creative Kit” in the top left corner. Add effects to
make even the most mundane photos just a little more exciting. Check
Creative Kit regularly since our team is always adding new features and
filters as well as limited edition holiday-related toolkits!
9. A link will suffice.When
a picture won’t do and you don’t have an asset at hand, at least
provide a link. Based on the URL, a snippet should autofill the bottom
of your post. Try to pick a site or URL that creates a snippet with an
image of its own. That can transform a boring all-text post into one
that entices users to click.
10. Be fun. Have fun.There’s
something to be said for being a little goofy. Your customers are
people too. They like memes, funny pictures, and unexpected gems as much
as the rest of us. Remember to remain professional, appropriate, and
aware of your audience, but don’t overthink your content, don’t take it
too seriously, and be willing to post fun things, even if they are
outside your core business area.
