Another key to Google’s ability to remain unfocused and stay competitive is the evolution of Google+. Though many continue to dismiss Google’s social platform as an also-ran and a distraction from its core business, the increased back-end integration of Google’s products reveals much potential.
For example, despite the lack of a read/write API, Google+ users can create and comment on Google+ posts from multiple entry points, including Gmail, YouTube or the Play Store. What this shows is the company’s longer term vision for Google+ to exist as a single and agile data set that can represent itself in different products seamlessly.
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